Branding Questionnaire A guide to help clients build branding guidelines. Name First Last Email PhoneDo You Have a Business Name?*Make a selectionYesNoList 10-20 Business Names*Business Name* Mission StatementBrand Personality*Make a SelectionExcitement: carefree, spirited, and youthfulSincerity: kindness, thoughtfulness, and an orientation toward family valuesRuggedness: rough, tough, outdoorsy, and athleticCompetence: succesful, accomplished and influential, highlighted by leadershipSophistication: elegant, prestigious, and sometimes pretentiousBrand Archetypes*Make a SelectionInnocent (Safety)Sage (Understanding)Explorer (Freedom)Outlaw (Liberation)Magician (Power)Hero (Mastery)Lover (Intimacy)Jester (Enjoyment)Everyman (Belonging)Caregiver (Service)Ruler (Control)Creator (InnovationBrand Colors (Choose 3 Colors)* Red (danger, excitement, and energy) Pink (feminine, sentimental and romantic) Orange (fresh, creative, and adventurous) Yellow (optimistic, playful and happy) Green (natural, prestige, and wealth) Blue (trustworthy, reliable, and calming) Purple (royalty, majesty, and spiritual) Brown (down-to-earth, honest, wholesome) White (pure, simplicity, and innocence) Black (sophisticated, elegant, luxurious) List 5-10 logo examples that you like*Attach Existing Logos or Designs That You Like Drop files here or Select files Max. file size: 20 MB.
