Podcast

Fractional CMO

A Fractional CMO serves as your company’s Chief Marketing Officer at a fraction of the cost of hiring a full-time executive. This service is designed for companies looking to scale multiple marketing operations.

Understand the Process

Let Lesaruss Media help you with the development and execution of a results-driven marketing strategy. Explore all available services that, include management and consultation services. Our specialty is managing marketing for businesses that earn over 1 million per year and are looking to scale their operations.

The process starts with an audit of your current Marketing Strategy. This consists of a series of guided questions during our onboarding workshop. Next, a marketing strategy is developed and then presented for approval. Once finalized, our team begins working with your existing employees to execute the strategy. 

Data is reviewed at the end of each month, quarter, and year to discover areas needing improvement. The marketing strategy is amended and shared with the team if significant changes are needed. Depending on the audit, collateral may be needed that includes branding guidelines and standard operating procedures.

What to Expect

Clients can expect both the development and execution of a results-driven marketing strategy. This includes management of the existing marketing team, monthly reporting, and fulfilling contracted services from our in-house team of specialists. This includes web development, graphic design, print services, video production, photography, SEO, and paid advertising. This is a monthly service retainer with a minimum term of 3 months.

Experience

Hiring Lesaruss Media for your marketing needs comes with the added benefit of reduced long-term costs, a fresh perspective, and unparalleled experience. We work in multiple industries and have decades of practical marketing research on audience behavior. This information is taken into account with each prospective client. We work with your existing team to determine your organization’s exact needs. Each month we review reports to track the success of current marketing efforts.

  • 20+ years of managerial experience ranging from retail to marketing for one of the largest employers in Florida, Broward County Public Schools.
  • 20+ years of web management, including working with the Miami Marlins and Broward County Public Schools as their head web administrator.
  • 15+ years of experience managing, maintaining, and supporting technology infrastructure.
  • 13+ years of executive marketing experience handling Web Development, SEO, Sales funnels, content creation, paid advertisements, social media, sponsorship acquisition, and LIVE event management.
  • Experience executing marketing campaigns for small/mid and large businesses, including the Miami Dolphins and Miami HEAT.
  • Managed a marketing campaign that resulted in the successful acquisition of an $800M investment.
Next Steps
  1. Client to schedule and complete a preliminary consultation to determine the needs and initiatives of the business (link to be provided by Lesaruss Media).
  2. Client schedules a 1-hour paid consultation to define goals, Key Performance Indicators, and determine a ballpark marketing budget.
  3. Lesaruss Media to provide a statement of work (SOW) for client review and approval within two business days.
  4. Client submits the deposit payment.
  5. Lesaruss Media begins execution of the SOW upon receipt of payment.

Sean was a great help in marketing my new business. He established a webpage and used social media as a way to market and advertise. Videos and pictures were taken to help introduce the concept of what I could offer and relationships established with local businesses through his assistance. Sean was readily available anytime I reached out to him. He applied many marketing strategies and his knowledge in this arena will be the key to his continued success. I highly recommend Lesaruss Media Group!

Rebecca Griffin

Owner, Fit and Fun Boot Camp

Add-on Services

The following services are available as add-ons for Fractional CMO clients.

Advertising

Advertising

Graphic Design

Book Publishing*

Brand Management

Branding

Media Production

Content Creation

Graphic Design

Digital Organization*

Graphic Design

Graphic Design

LIVE Streaming

LIVE Streaming

Podcast

Podcast Production

Public Relations

Public Relations

SEO

SEO

Web Development

Web Development

Management Services

Click the boxes below to learn about our Digital Organization and Branding management services.

Fractional CMO

Clients can expect both the development and execution of a results-driven marketing strategy. This includes management of the existing marketing team, monthly reporting, and fulfilling contracted services from our in-house team of specialists. This includes web development, graphic design, print services, video production, photography, SEO, and paid advertising. This is a monthly service retainer with a minimum term of 3 months.

Brand Development

Before sharing your business with the public, we recommend developing a cohesive brand. This looks like establishing a consistent look, voice, and attitude. Think of it as a model that anyone representing on working with your brand can follow to show uniformity. This helps take the guesswork out of marketing and creates a clear expectation for future stakeholders. 

Let our team organize and set up your technology infrastructure. This includes setting up company emails, storage, web hosting, file naming conventions, calendars, and other software necessary to manage daily operations. 

We recommend solutions based on your needs and provide video tutorials specialized to your company as part of our service for employee onboarding. We can also set up onsite training for your team.

Digital Organization

Are you a business owner overwhelmed with the number of choices and confusion that comes with technology? 

Let our team organize and set up your technology infrastructure. This includes setting up company emails, storage, web hosting, file naming conventions, calendars, and other software necessary to manage daily operations. 

We recommend solutions based on your needs and provide video tutorials specialized to your company as part of our service for employee onboarding. We can also set up onsite training for your team.

Public Relations

Public Relations consists of managing communications with external and internal stakeholders. The process begins with the creation of marketing materials using established branding guidelines. Once the collateral is designed, our team manages communications with potential partners, media, and influencers to ensure a strong, long-lasting, mutually beneficial relationship.

Consultation Services

Schedule a paid consultation on any of the topics below. Click on the available links to learn more about our background in each area.

Graphic Design

Book Publishing*

Let us help you publish your book from finding the right idea, selling copies, and marketing.

Graphic Design

Event Production*

Learn from experts with over 300 events ranging from film festivals, EXPOs, dinners, and more.

LIVE Streaming

LIVE Streaming

Home studio setup, virtual instruction, and on-site supporting hosting your own online broadcast.

Podcast

Podcast Production

Everything from finding the right podcast host, equipment, marketing strategy, and more.

Graphic Design

Technology Planning

Find the right software to help streamline systems in your company.

Web Development

Web Development

Sharing over 26 years of experience working with multiple platforms and established best practices.

Take the Next Step!

Complete our prescreening questionnaire to see if Lesaruss Media is the right fit for your business. We specialize in supporting vegan and family-friendly businesses in South Florida. This allows us to directly showcase our clients to the communities that we directly support.

Sean Russell

Meet Our Founder

Sean Russell is a media producer and fractional CMO. He has over 26 years of experience working with Broward County Public Schools, MTV, Nickelodeon, Miami HEAT, Miami Dolphins, Miami Marlins, and NBC.

Our Experience