A Story From The Field: LashMakers

A 56% Jump in Quarterly Revenue in 90 Days

Use the arrows or the numbered buttons below to move through this story, one part at a time.

Part 1 · The Setup

Demand without infrastructure

LashMakers already had what most brands chase: real demand and a loyal audience around the world. What it did not have was the infrastructure to hold that demand.

Campaigns launched without tracking. The email systems were disconnected from each other. And the founder's training, the heart of the business, lived only in the room.

Part 1 of 4

Illustrated scene: the founder, seen from behind, in a busy beauty-supply studio with white shelves and a powder-blue merch wall, while loose posts and emails float around her unconnected.

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