For anyone who has used a name for years without filing, or filed once and gave up. Learn what you already own, whether your name can be registered, what it really costs, and whether to file yourself, get help or wait. You finish with a one-page decision, not a pile of notes.
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What is inside
- 1Where you stand: what a trademark is and what you already own
- Part 1 路 Is a Trademark Right for You?
- Part 2 路 What You Already Own
- Part 3 路 Is Your Name Strong Enough
- Mastery Check
- 2Your decision: search, cost, and file or not
- Part 4 路 Your Clearance Search
- Part 5 路 What It Really Costs
- Part 6 路 Your Decision
- Mastery Check
- 3Filing: classes, proof and the application
- Part 7 路 Your Classes and Wording
- Part 8 路 Your Basis and Specimen
- Part 9 路 Your Application
- Mastery Check
- 4Keeping it: after you file, upkeep and scams
- Part 10 路 After You File
- Part 11 路 Your Upkeep and Protection
- Part 12 路 Spotting Scams
- Mastery Check