Case Study: From Flat to Flourishing — How Balance for Life Florida 8x’d Revenue in Just One Year
Balance for Life Florida is a Vegan wellness retreat in South Florida offering water fasting, juice cleanses, and plant-based programs for high-performing professionals seeking rest, reset, and guided healing in a medically supervised environment.
The Challenge
In Q4 2020, the retreat earned just $12.9K, had under 6 bookings, a bounce rate over 79%, and no clear digital strategy. Their mission was strong, but without systems, their visibility and revenue growth had stalled.
Strategy Summary
Lesaruss Media launched SEO content, optimized the website, ran paid Google Ads, and built BFL’s first full email system. With $0.52 CPC, $3,500 avg. bookings, and targeted messaging, the campaign turned interest into sustainable results.
Results
Quarterly revenue jumped from $12.9K to $107K—a 730% increase. Bookings 6x’d, bounce rate dropped 17 pts, and Google Ads brought 3,200+ clicks. The retreat now operates with a proven system to attract and convert high-intent guests.