Case Study: How LashMakers Scaled to $1M in Sales & Expanded Its Global Reach with Lesaruss Media
LashMakers is a global lash brand offering professional adhesives, tools, and elite training. Built for ambitious lash artists scaling their craft and income, they deliver advanced artistry with global reach both online and in-person.
The Challenge
Despite strong demand, LashMakers’ marketing was scattered. Campaigns lacked tracking, email flows were disconnected, and their signature trainings weren’t fully optimized. Every week without structure was costing them thousands in missed conversions.
Strategy Summary
Lesaruss Media streamlined the sales funnel, launched high-ROI ads, optimized product and training pages for search, and activated email and social campaigns. The focus: scale what works, cut the noise, and turn attention into conversions.
Final Results
With Lesaruss Media’s guidance, LashMakers:
Quarterly revenue jumped from $167K to over $262K. ROAS hit 10.16 on top ads, online trainings tripled, and the average CPC stayed at $0.52. LashMakers now operates with a system that tracks, scales, and converts across global markets.